HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS by Nir Eyal

WHY I LIKE IT
"A habit is when not doing an action causes a bit of pain."...I just finished reading this great book by Nir Eyal on how to design and build habit-forming products to help nudge people to make better choices. It's a must read for all product designers and entrepreneurs who are on a mission to positively impact the world through their products and services. The goal of Eyal's Hook Model is for companies, through consecutive "Hook cycles" (trigger-->action-->variable reward-->investment-->repeat) to get unprompted user engagement, bringing users back repeatedly, without depending on costly advertising or aggressive messaging. Towards the end of the book, Eyal does a case study on how the YouVersion Bible App follows the Hook Model to make absorbing the Word as frictionless as possible and thereby create habitual Bible readers. With over 100 million users and growing the Bible App and the Hook Model speak for themselves.
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How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?


Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.


Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.


Eyal provides readers with:


• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Book Specifications
Release date: 2014-11-04
Binding: Hardcover
Publisher: Portfolio
Publication date: 2014-11-04
Label: Portfolio
Pages: 256
Edition: 1
ASIN: 1591847788
ISBN: 1591847788
Height: 854
Length: 580
Weight: 80
Width: 86
Product Group: Book